About Me
I'm Sally Jane Woods
I'm an internationally accredited transformation coach and the creator of the PLAY Framework™, a methodology that helps women over 50 rediscover direction, shift how they think about ageing, and embrace who they truly are.
In my early 50s, I was using walking sticks because of severe osteoarthritis in both knees. I was often in agony, sometimes having to shuffle down stairs. Every non-surgical option failed, and I was told double knee replacement was my only hope.
That became my “nobody writes me off” moment. I found a brilliant personal trainer, overhauled my diet, started strength training, and got HRT that works for me. Bit by bit, I transformed. The sticks went into the cupboard. Now 60, I feel stronger and more capable than I ever felt in my 30s or 40s.
That transformation showed me something crucial: we've been sold a lie about ageing. The decline we're told is inevitable is often optional.
The Method
The PLAY Framework™
Four pillars that work together to help you grow, rather than shrink, as you age. Plus the quality that holds it all together.
Purpose
Direction that energises you instead of drains you. When purpose is working, you stop drifting and start moving toward something that matters.
Liberation
Freedom from the scripts that have been shrinking you for decades. You stop performing and start choosing. The guilt lifts. The space opens.
Authenticity
Being yourself instead of performing for everyone else. When your insides and outsides stop contradicting each other, everything gets simpler.
You
The radical self-care pillar that future-proofs your independence. Strength, mobility, boundaries, rest, and financial clarity: the foundation for everything else.
+ Playfulness
Playfulness isn't a fifth pillar; it's the quality that holds the whole structure together. Curiosity, experimentation, the “sod it, let's see what happens” attitude that keeps you going and stops change feeling like another joyless slog. It stops purpose becoming pressure, liberation becoming anger, authenticity becoming another performance, and self-care turning into duty.
How We Work Together
Two Ways to Begin
Start with a free conversation, or dive straight into the 12-week programme. Either way, the work is focused, individual, and built around you.
Book Your Session
Choose a Time
Pick a 30-minute slot for your free discovery call.
Testimonials
What Women Say
“Working with Sally was the catalyst I needed. I'd spent years putting everyone else first and had completely lost sight of what I wanted. The PLAY Framework gave me a structure to rebuild from, and Sally's energy is infectious.”
Margaret H.
12-Week Programme Client
“I was sceptical. I'd tried coaching before and it felt like paying someone to tell me things I already knew. Sally is different. She's direct, she's funny, and she actually listens. Three months later, I'd left a job I hated and started something I love.”
Diana R.
12-Week Programme Client
“The discovery call alone shifted something in me. Sally has this way of asking the one question you've been avoiding. I signed up the same day and haven't looked back.”
Pauline T.
Discovery Call → 12-Week Programme
Get in Touch
Have a Question?
Not sure if coaching is right for you? Send me a message and I'll get back to you personally.